Hello! I'm Ruo Shan, dearly known as Shan to many!

I started my career in UI/UX design while majoring in Marketing. Working as an in-house marketer back then, I took on the challenge of refreshing our company’s web design. During this process, I became fascinated by the ins and outs of user experience, diving deep into understanding what makes designs effective.

Since then, I’ve been dedicated to creating user-friendly interfaces and seamless digital experiences, collaborating with various clients from different backgrounds.

What makes me unique is my insatiable curiosity and love for understanding human behaviour. I enjoy figuring out what makes users tick, ultimately shaping the designer I am today. My approach to design is all about practicality, problem-solving, and making things easy for users.

"If you limit your goals to what you know you can achieve, you're setting the bar way too low."
- Ray Dalio

One of my all-time favourite quotes that has stuck with me for a long time. I revisit this quote every now and then to remind myself to keep pushing for bigger goals and challenges.

When I'm not designing, you can...

Get in touch to create something amazing together!

I’d love to hear about your project. Hit me up at [email protected] or fill in the form on the right to share with me more about it!